Archives For How To’s

Some info on things I’ve learned and would like to pass on to you.

Here’s how to get free traffic and leads from YouTube

Jeff Johnson just opened up his newest training program and it’s definitely  one of the best I’ve ever seen.  It’s called “Tube Traffic Secrets” and it’s all about getting free traffic and free leads from YouTube.

Well worth checking out:  Tube Traffic Secrets

It’s a private membership site and training program where Jeff teaches you how to tap into the business-building power of YouTube.  He shows you how to get free traffic from YouTube, and then he shows you how to turn that traffic into leads.

NOTE: Free Download.  Grab your free “Tube Traffic Secrets” Cheat Sheets here! Continue Reading…

Internet Marketing of any kind, including Affiliate Marketing can seem daunting at first with so much to learn and promises of greatness.  But I think that if you look at it like gaming, you can have tons of fun with it and hopefully make real money and not just “credits” or “gold”.

1.  It can seem overwhelming and fun at the same time.

Ever jump into some MMO and just have little clue where to start?  There are people playing since before the game even launched (you know, the ones who started guilds months in advance).  Happens to most gamers at some point.

There can be a temptation to quit.  But you meet some good people, join a guild and learn the ropes.  1 year later and 364 pizzas ordered (skipped one for Thanksgiving), and you’re a pro. Continue Reading…

5 Simple Steps to get you started in affiliate marketing.

Have you heard of affiliate marketing?  It’s basically partnering with companies that interest you.  You promote their products, and then you get a commission if someone buys that product from one of your website links.  Sort of sales, sort of marketing.

I do that, but not for a living.  Just with a few companies that I already use and/or trust.  Can people make a full-time living doing it?  Yes.  Many people do.

Since I do that, I get a lot of questions asking about how to do it.  I’m happy to talk to you about it.  Just get in touch.  But to start you off, here are a few tips…

Whether you make an occasional commission, or decide to put in the time to make more money (not no money at all),  it’s your choice.

Related Post:  Monetizing Your Blog or Website the Better Way with Skimlinks.

1.  Be patient.  Don’t apply to affiliate marketing companies or programs before you have a good-looking, potentially professional website up and running.  This can be blog, company website or some other format.  It’s easy to do with WordPress and a great theme (related post).

2.  SEO (Search Engine Optimization) is like an art.  Don’t spend all of your time and money trying to figure it out.  There are experts out there already who have done that.  Using a great framework like Genesis  (and its StudioPress child themes) around your theme can help with SEO.  Headway Themes offers you full drag and drop controls.  Check them out, they’re both great for design and SEO.

3.  During your quest for SEO, traffic and excellent content, consider deploying a great plugin and web app like Scribe that will automatically analyze your pages, posts and content for keywords, tweaks and even compare it to your competition and potential allies.

4.  Email Opt-In Lists.  I recommend Aweber.  I’ve tried other great companies like MailChimp, Icontact and a couple of others, but for my ease of use, workflow preferences, and Aweber’s friendliness to internet marketing, I made what I consider an “upgrade”.

5.  Consider getting training.  Chris Farrell has a great video training program. One client of mine recently emailed me that Chris’ videos were perfect for beginners and covered everything from A to Z.

Last, please subscribe to my occasional email newsletter.  I’m a coach, but I love to follow these trends and pass along updated and great information.

I’m excited to see a new update to Final Cut Pro.  I’ve been working around using that and other editors for a while, not totally convince by FCPX.  But this looks promising.  As an amateur editor and someone who uses video for marketing and home use, I like to see updates like this.

The update includes.  (here if you’re in a hurry… ) Final Cut Pro – Apple

  • Expand multichannel audio files directly in the timeline for precise editing of individual audio channels
  • Unified import window for transferring media from both file-based cameras and folders of file
  • Redesigned Share interface for exporting projects and range selections to one or more destinations
  • RED camera support with native REDCODE RAW editing and optional background transcode to Apple ProRes
  • MXF plug-in support that allows you to work natively with MXF files from import through delivery using third-party plug-ins
  • Dual viewers, each with a video scope display, let you compare shots to match action and color
  • Option to add chapter markers in the timeline for export to video files, DVD, and Blu-ray disc
  • Range selection now preserves start and end points in the Event Browser and allows you to create multiple range selections on a single clip
  • Paste attributes window lets you choose specific effects to copy between clips
  • Flexible Clip Connections allow you to keep Connected Clips in place when slipping, sliding or moving clips in the Primary Storyline
  • Add a freeze frame to your timeline with a single keystroke
  • Drop shadow effect with intuitive onscreen controls to adjust position, edge falloff, angle, and more
  • New controls for combining audio from multiple angles within a Multicam Clip
  • Compound Clip creation in the timeline now saves the clip in the Event Browser for re-use in other projects
  • XML 1.2 featuring metadata import and export for richer integration with third-party apps

Get it here.  Final Cut Pro – Apple

Final Cut Pro - Apple

In this post I write about WordPress frameworks with child themes, easy for you to get going right away, a great internet marketing platform, also easy to get up and running, and I’ve added a section on a drag-and-drop WordPress theme that is remarkable user-friendly and allows you total control of your site/design.

If you’ve been searching the interwebs and keep typing in things like “the best free WordPress Templates” or something, I hope that you’ll stop the insanity right now and pause for a few moments. I’ve spent plenty of time over the years looking over and over for just that perfect one size fits all theme. I’ve tried free, cheap, expensive and believe I’ve narrowed it down for you.

(Not in the video, a new service to me that I’m exploring, WP Engine, Premium WordPress Hosting. Check them out here.)

Picking one or more of them depends on your goals and your personality. I have lots of goals, and I’m indecisive when it comes to great design – I can’t pick just one. So I have and use them all. That’s why I feel comfortable giving this advice. I’ve looked, tried and experimented, and I’ve come to trust these products (and importantly, the customer service and support that comes with them).

The order of these are not necessarily quality, but rather quick start, purpose and customization.


1. StudioPress

StudioPressWhen it comes to being well established, professional and able to deliver excellent products everydayStudioPress takes the cake. They have a huge library of child themes for their Genesis framework.

What that means is that you first install the basic foundation called Genesis as a theme in itself. Then you pick the look, feel and function of your favorite theme and go! If you have multiple or all of their themes you can switch back and forth among them and not worry about losing your content in some weird way that some other themes do.

If you’re looking for pure classic professional, it’s there. Quirky themes or off beat, you can find them. They have some great child themes for photographers as well.

In addition, they have a ton of freebies thrown in there. Free child themes to go with their framework, Genesis, plugins, and more. And if you add the Premise 2.2. plugin (also from Copyblogger), it can compete with the best sales and membership themes out there

Advantages

  • Many themes to choose from
  • Newer themes scale and resize perfectly for mobile devices!
  • Well established
  • Centered around classy versatility
  • Excellent for business, personal, or mixed websites
  • Competes with sales page style themes with the addition of Premise 2.2
  • Great support forum

Here are a few quick screenshots of just some of their mobile responsive themes. Please see them all on their own page here too, of course.



2. OptimizePress

OptimizePressOptimizePress is perhaps THE premier theme for sales pages, landing pages, and Internet marketing. I’ve used this theme on a couple of my sites that I want to send a clear message about one product or service.

Each page you create has available to it many choices of video, sales, landing and squeeze pages. It not only integrates well with membership site plugins like Digital Access Pass (an amazing membership site/content protection plugin – see more about it here where I talk about themes and great pairings with plugins).

If you’re looking for the totally affordable alternative to Kajabi and other sales portal style websites, check out OptimizePress. (p.s. Kajabi is awesome all by itself.)

Advantages

  • Many page type options for Internet marketing.
  • Integrates well with auto-responder programs like Aweber and Mailchimp, among others.
  • Its styles of sales page are very effective.
  • Scales well on mobile devices,
  • Pairs great with Digital Access Pass for your membership site needs. (See DAP demo video here.)

3. NEW ADDITION! Headway Themes

headway

How did I not know about this until a couple of weeks ago. Headway Themes allow you to fully customize your WordPress site using drag and drop tools.

If you want to create a WordPress site using full drag and drop tools, Headway Themes(HT) is the way to go.

You do not need to know CSS or any other code – but if you do know or look up CSS, you can add that in very easily.

Once you install HT you’ll have access to the visual editor where you can begin to either draw out your front page, pages, post templates and others as you like, and/or chose from the most common templates (e.g. blank canvas, header/full width, content/sidebar, sidebar/content, sidebar/content/sidebar).

From there you are free to draw, resize and rearrange your shapes (Blocks) as you wish. Essentially you drag and drop rectangles where you want them, then choose what sort of Block type it will be from a choice of about 9 standard Blocks and available 3rd party Blocks.

The standard Blocks are:

  • Header
  • Navigation
  • Widget Area
  • Content (WordPress Loop)
  • Breadcrumbs
  • Slider (New!)
  • Embed
  • Text
  • Custom Code

Among the third-party blocks you’ll find titles such as:

  • Header
  • Navigation
  • Widget Area
  • Content (WordPress Loop)
  • Breadcrumbs

If you change your mind about an arrangement, you can always either change the Block type, delete it, or move it around.

I also discovered (I say discovered…it’s a feature), that you don’t have to stick to the default Grid/page size (940px wide I think it was set to). I was playing with the free online demo and laid out a page that was 1200px wide with an extra wide sidebar. (oh, did I mention the demo? Look for it right on the front page after you click “View Demo” and then it’ll be there under “Try the Headway Demo“)

And you should feel free to do this – Headway Themes is mobile responsive, so it’ll scale and look great on any device. (Well, the “looking good” part is up to you, right? It’s YOUR design, and that’s the real beauty of it.)

So, you get all the power of WordPress, with a great drag and drop interface.

I Googled Headway Themes for reviews extensively, and I found that in 2011-2012 ish, there were some bad reviews. They had released a version too soon (and admit it). But since then they seemed to have caught up with themselves and I’ve read some other, more recent great testimonials.

You should do yourself the favor if you want full control of your site. Check out Headway Themes.

Quick Screenshots…

I hope this overview was helpful. I find myself changing my blog around about once or twice per month, so coming across these choices has been great for me. I’m not going to say what theme this site was built on, because honestly, it might be different every time you stop by. Feel free to ask.

I’d love to hear from you if you’re new or experienced with any of these.


P.S. One Last Tip

When you’re in there in the purchasing process, sometimes you’ll come up to the option of “Standard License” or “Developer License”. I suggest the developer license and/or the option that offers packages at a discount.

The reasons for this is simple:

  1. When you get developer type licenses you usually get to use the themes anytime, anywhere (check with the official offers for the specifics).
  2. You’ll probably get updates and new releases for no extra cost. That’s valuable!
  3. Also even if you don’t consider yourself a web designer or developer, consider the fact that if you’re into Internet marketing, or if your growing your business or blog, you are in fact “developing” and might need to expand as time goes on.
Like I said, I own all of these products, so I feel confident endorsing them.
Related post: Roundup of Great Themes and Plugins w/great pairings of the themes with the plugins.
Resources in this post.
StudioPress
OptimizePress Premier Internet Marketing WordPress Theme
HeadWay Themes
Premise 2.2 Landing and Sales pages plugin
Digital Access Pass Membership Site plugin
WordPress Engine, Premium WordPress Hosting.

There’s a tool out now that I started using to get more links back my blogs.  It’s a plugin for WordPress called Pinback Optimizer.

The problem and the solution are closely related:  Having lots of backlinks to your blog helps you rank higher with Google and other search engines.  But evidently only a small percentage of websites are actually indexed by Google.

I know, it’s weird to think that Google doesn’t know everything yet.  But it doesn’t.  What you need are links back to your blog that search engines know are there.  Just because a few websites link to you doesn’t mean that Google will actually notice, hence it won’t matter.  But it can matter…

We’re all trying to get our businesses noticed.  What’s a person to do?  You put up great content, try to get people to link back to you, and then what?  Hope?

Not good enough.

There’s a totally legit way of getting more backlinks, and actually get those backlinks indexed.  If you’re following me, then you’ll know that those indexed, noticed sites that link to you are now FAR more valuable for you and your blog, business, etc. Continue Reading…